My Podcast Alley feed! {pca-86521d3ddadaa570ac5a10cf88772e88}

In this episode I discuss a few things that you’ll have to get clear about before you get your business up and running.
How to get clear about what you want, ways to make money, and winning trust.

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The internet has been a blessing for the solo musician, especially if you’re open to new ways of promoting your music, your musical philosophies and new ways to make money. One of the things that I do is sell ebooks, books and CD-ROMs from my websites.

After years of teaching and giving saxophone workshops, I asked myself; “How can I reach more students, give some instruction, without having to be there?”. I decided that I needed to write out what I taught in workshops and sell the information in the form of ebooks and CD-ROMs.

I decided that I was going to make CD-ROM products. I created audio and PDFs files and created a web browser interface to access them. I wasn’t sure if it was going to be worth doing, meaning, if I was going to make money with it. So, I did it like this: I thought of a couple of topics, about 5, created names for the CD-ROM products and placed ads with PayPal buttons on my website as though the items already existed for sale. I sent out an email to my email list, included links in my email signature and created a 5-day mini-course as a teaser.

These I used as a gauge to check interest in the possible products. When orders came in, I knew which products to create and I was able to do so quickly. Where no orders came in, I cancelled to product. Periodically, I create new product names on different instructional topics and test interest the same way.

Along with that, I periodically create special offers, packages in order to keep sales coming. I keep a database of all previous customers to make follow-up offers and constantly look to generate new customers.

Have I made money? Yes. A lot of money? A few hundred dollars. Not enough to get rich on, but if you think about it, you create your product once and sell it over and over again. The possibilities are literally endless.

That is Passive Income.

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Welcome to the Musopreneur Podcast!

Concepts, Tools and Strategies for the musician as entrepreneur.

Learn the reasons why you need to build your music career as an entrepreneur and succeed.