If you teach, or there is a subject that you know a good deal about, you can use it for your first product for sale. In this episode I’ll also discuss naming your product or products and easy ways to sell even if you don’t have a website.

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Here’s a short introduction to creating your email course in order to build your list. And if you remember, building your list is the most important duty for you to create your passive income.

Summary:

1. Decide on how your are going to publicize your email course. Whether on your website only, or on Music Forums (better to use both)
2. Signup for a Twitter account, MySpace, Facebook, Tumblr and other social marketing websites.
3. Signup for an Autoresponder such as, GetResponse.com or aWeber.com.
4. Plan out you 5 part email course. Talk to your audience (subscribers) as though they are your friends. Let them also know what’s coming up in the next part of your course in every email.
5. After your subscribers have gone through the course, download and/or copy the email addresses and enter them into your email program or better yet, transfer them to a FanBridge account in order to keep contact with them.

Now go create your email course and collect those email addresses!

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My Podcast Alley feed! {pca-86521d3ddadaa570ac5a10cf88772e88}

In this episode I discuss a few things that you’ll have to get clear about before you get your business up and running.
How to get clear about what you want, ways to make money, and winning trust.

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The internet has been a blessing for the solo musician, especially if you’re open to new ways of promoting your music, your musical philosophies and new ways to make money. One of the things that I do is sell ebooks, books and CD-ROMs from my websites.

After years of teaching and giving saxophone workshops, I asked myself; “How can I reach more students, give some instruction, without having to be there?”. I decided that I needed to write out what I taught in workshops and sell the information in the form of ebooks and CD-ROMs.

I decided that I was going to make CD-ROM products. I created audio and PDFs files and created a web browser interface to access them. I wasn’t sure if it was going to be worth doing, meaning, if I was going to make money with it. So, I did it like this: I thought of a couple of topics, about 5, created names for the CD-ROM products and placed ads with PayPal buttons on my website as though the items already existed for sale. I sent out an email to my email list, included links in my email signature and created a 5-day mini-course as a teaser.

These I used as a gauge to check interest in the possible products. When orders came in, I knew which products to create and I was able to do so quickly. Where no orders came in, I cancelled to product. Periodically, I create new product names on different instructional topics and test interest the same way.

Along with that, I periodically create special offers, packages in order to keep sales coming. I keep a database of all previous customers to make follow-up offers and constantly look to generate new customers.

Have I made money? Yes. A lot of money? A few hundred dollars. Not enough to get rich on, but if you think about it, you create your product once and sell it over and over again. The possibilities are literally endless.

That is Passive Income.