How to Start a Record Label Marketing Plan

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When you first begin your business it is important to have a record label marketing plan. This will keep you focused and on task. Many new businesses especially musicians and artists start without a plan. This is setting you up for failure and is one of the biggest reasons for the high failure rate of start up businesses. An agenda will help you get organized and take each action one step at a time. Once you are organized you can set goals for your business and see which promotional methods are working best for you.
Try to test these methods and use as many as possible for the best results.

Steps

1. Record Label Marketing Plan: Contact any friends and acquaintances that need entertainment, Weddings are a big draw, personal parties a close second. When you first start out you will need to make yourself known. You can start small with discount gigs to friends and acquaintances. In this way you will be making yourself and your band popular throughout the local area. Try to get some testimonials from happy clients. Next try for the local clubs. These will be one night stands at first and then as you become well known you can get longer contracts.
2. Record Label Marketing Plan: Place an ad in your local paper. This should be a quarter page, if you can afford it, so that you can get noticed. You will be able to get some gigs from private parties like this. Sometimes local clubs can also hire you like this. Look for wanted ads in the newspaper to get more work.
3. Create your own website. Now it is time to have an online presence. This will help you advertise cheaply and effectively. Website promotions will help you to get local work and sell your recordings. You can allow downloads of a couple of your most popular works to stimulate buying.
4. Record label marketing plan: Get some recording contracts. This is the old fashioned way to spring board your music career into fame and fortune. It still works and is the way to go if you want success. At this stage you might want to hire a promotions manager. They will guide you through contract signing and hiring legal help if needs be. They will also go out and get contracts for you. Now you will be on your way to success in your music career.

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Sources and Citations

• Start a Record Label Marketing Plan in 4 Easy Steps – Original source of this page. Shared with permission

=> http://www.theUltimateRecordLabel.com – Partly Taken from the “How to Start a Record Label Course at that site, it’s probably the best one on the subject that I’ve seen so far.

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